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About Smash Hit Burgers

Smash Hit Burgers was created by chefs who believe a great burger starts with great ingredients and attention to detail. What began as a food-truck concept quickly became a destination for burger lovers looking for bold flavors, thoughtful execution, and something beyond the ordinary.

At the core of our menu is Certified Black Angus beef, smashed hot on the grill to create crisp edges, juicy centers, and rich, beef-forward flavor. Every burger is served on a toasted brioche bun and paired with premium cheeses, house-made sauces, and creative toppings that elevate the classic smash burger.

Beyond burgers, Smash Hit Burgers is known for indulgent sides and gourmet milkshakes that balance nostalgia with innovation. We proudly offer vegan and gluten-free options, ensuring everyone can enjoy the Smash Hit experience without compromise.

Whether you are visiting the truck, ordering online, or booking us for your next event, Smash Hit Burgers delivers chef-driven food, bold flavor, and an experience that truly lives up to the name.

Owner

Meet Zac

Zac is the founder and executive chef behind Smash Hit Burgers, a chef-driven concept built on bold flavor, quality ingredients, and genuine hospitality. Born and raised in South Atlanta, Georgia, Zac's culinary journey began at just 14 years old, when he stepped into a kitchen to help support his family under the guidance of a strong and resilient single mother.

By the age of 18, Zac was leading his first kitchen, a pivotal moment that sparked a lifelong dedication to the craft. He worked his way through every role in the industry, from dishwasher to Executive Chef, gaining hands-on experience and a deep respect for the people behind great food. Along the way, he helped build and grow multiple restaurant brands across Atlanta, shaping a leadership style rooted in mentorship, creativity, and growth.

Smash Hit Burgers is a reflection of that journey. Drawing from years of experience and a love for making people smile, Zac created a food-truck concept that delivers elevated smash burgers made with certified Black Angus beef, thoughtful ingredients, and unapologetic flavor. Every burger is designed to feel fun, intentional, and unforgettable.

Above all, Zac believes in putting people first. A devoted husband and father of four, he brings heart, gratitude, and authenticity into everything he does, from the kitchen to the window. At Smash Hit Burgers, that philosophy guides every decision: take care of the team, serve guests with purpose, and let great food do the rest.

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